About Us

We lead with our heart

Chérir was founded because one of life’s greatest joys is to feel cherished. We provide a convenient yet elegant and compelling way to share that feeling with a friend or loved one.

Thoughtfulness by and for women

Rest assured that we put anincredible amount of thought into curating every box. Each piece is hand-selected for its unique story, emotional resonance, and expert craftsmanship. We are inspireddailyby the stories of our designers, and hope you will be, too!



Meet Chérir

Chérir created what she wanted but couldn’t find: a place where luxury, thoughtfulness, and a personal touch could come together and support women. Like you, she finds joy in giving;unlike you, she has a lot of free time to do this!If you’re feeling overwhelmed by the idea of finding the perfect gift, Chérir is here to help. Just think of her as your personal gift concierge. All you have to do isclickhere to get in touch!



China’s Story

(Psssst… this isn’t a history lesson. It’s a quick story about Chérir’s Founder, China.)

With a name like China, the first question you might [secretly] ask yourself is, “Is she from China? Did she live in China? Is she...Chinese?!” The answers are no, yes, and yes, but wait... her life is so much more interesting than that. The beautiful soul behind this new brand is actually Taiwanese. She was born in Guam, grew up on Palau, moved to Taiwan in her teens, went to college in Shanghai, andthen landed in Houston, Texas where she currently resides with her husband and children.

China has loved gifting since she was a little girl. Her parents traveled frequently, and each time they returned from a business trip they would bring her back unique gifts that couldn’t be found on their tiny island of Palau. But, instead of hoarding her treasures, China gave them away to friends and teachers simply because she loved making other people happy.

Fast forward to adulthood, and, guess what. China still loved gifting. It wasn’t until all the weddings, birthdays, and celebrations began to pile up that shopping went from delightful to dreaded. In her words: “It felt like a chore to find a gift. I started searching for premade gift boxes online, but, after a while, it was all the same. So, I decided to change this.”

Chérir. A gorgeously curated gift box containing accessories and more practical items madeforwomen,by women.

But that’s not the only thing that sets Chérir apart. Chérir celebrates the act of giving by providing an unforgettable unboxing experience. After all, isn’t the anticipation of opening a thoughtfully wrapped giftjust as thrilling as seeing what’s inside?!

When asked to identify her all-time favorite gift, China said, "My beautiful family; although motherhood is a lot of work, it surely is God's greatest gift." 

Let’s just say: while the BEST gifts in life can’t be bought, China is on a mission to create the perfect gift...that can be bought. Here.