CHÉRIR is all about precious feelings encapsulated in fine objects.
Our mission is to provide meaningful gifting experiences that unfailingly leave a warm imprint of tenderness.
We hold the highest of standards when it comes to our craft and our mark on the world we live in. That’s why we do everything we can to support and empower women all around the world. In addition to collaborating with various female creators, we also donate 10% of our proceeds to Holt International to support girls’ education.
We believe in a future where caring holds more weight than producing and luxury stands in the emotional intrinsic value of objects rather than their price tag.
CHÉRIR is a place where women support women.
Where luxury, care, and a personal touch are not compromised by convenience.
Where stories matter and connection begins.
China has loved gifting since she was a little girl. Her parents traveled frequently, and each time they returned from a business trip they would bring her back unique gifts that couldn’t be found on their tiny island of Palau. But, instead of hoarding her treasures, China gave them away to friends and teachers simply because she loved making other people happy.
Fast forward to adulthood, and, guess what? China still loved gifting. It wasn’t until all the weddings, birthdays, and celebrations began to pile up that shopping went from delightful to dreaded. In her words: “It felt like a chore to find a gift. I started searching for premade gift boxes online, but, after a while, it was all the same. So, I decided to make my own.”
And so CHÉRIR was born.